The beloved non-light beer that has long made us appear more cool to the opposite sex when we order one at the bar is taking its hip worldwide reputation to a whole new level.  The ever reliable makers of Heineken are offering much more than a trustworthy cold beer, much more even than the affection of the males standing at the bar, they are offering the official Heineken Experience, a more pleasurable and educational one than you've experienced after having too many.  The interactive journey takes you through the brand's history and the brewing process through a special effects ride, interactive exhibits, and interpretive graphics.  The restored brewery, housed in Amsterdam, offers you a total sensory experience of seeing, touching, smelling, and most importantly, tasting through Heineken's entire production process.  Nothing like adding a hip and innovative brewery journey to your list of tours in the Netherlands.